Tag Archives: Inbound Marketing Strategy

How to Win the Online Marketing Battle

30 Jan

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The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers. If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it:

Tap Into the Power of Inbound Marketing

Today’s competition for business requires exposure those who spend time on the web as well as those who do not use computers or smartphones. Just about every company needs a healthy mix of traditional outbound marketing with inbound marketing. Inbound marketing is all about connecting with clients who already express an interest in your product or service. These are the prospects who are most inclined to transition into loyal customers. Consider adding something like a membership form for your website. This way, new visitors to the site will be able to obtain more information about your offerings. Whether it is a membership for discounts, industry information, product/service updates or anything else to keep target customers in the loop. Regular correspondence with such clients keeps your company at the forefront of their mind. This consistent contact through online channels will prove essential to keeping target clients thoroughly engaged with your business.

If an online membership or club does not jive with your business and what you offer, consider implementing an email marketing campaign in which those who have expressed an interest in your offerings are provided with an electronic newsletter. An email campaign such as a newsletter will establish your business that is worthy of respect as well as prospective clients’ business. Though an email marketing campaign, online membership or other clubs might not generate an immediate impact on the bottom line, it will catalyze business as time progresses. Be patient, make a genuine commitment to inbound marketing and you will enjoy an uptick in business in the ensuing months and years.

Social Media Matters

Business owners and managers who take the time to study their competitors will likely find these groups have a strong presence on social media. If your organization has not yet established a presence on the popular social media sites, it is time to do so. Appoint a social media manager to manage your company’s accounts on these platforms. This professional will ensure prospective clients are engaged on Facebook, Twitter, LinkedIn and other social media sites. Use these platforms to provide clients with updates regarding products and services, tips from industry insiders, sales updates, and other important information.

Establishing a presence on social media does not mean you have to employ a full-time social media marketing manager who makes a lofty salary with full benefits. Rather, you can start out with a part-time employee and gradually increase the workload as time progresses. In fact, you might find it prudent to lean on a tech-savvy employee to handle social media responsibilities during lulls in work. Above all, your company’s social media presence should be engaging. Provide interesting information that gives prospective clients insight or facts and they will begin to view your company as a trustworthy authority figure worthy of their business.

Content is Still King

It is often said content is king when it comes to the web. This statement was true a decade ago and it is still accurate in 2018. Companies that generate a steady stream of intriguing content that helps customers solve problems or better understand the product or service offering will inevitably enjoy a spike in business. However, any old content will not engage prospective clients. The content must be laden with keywords and key phrases relevant to your industry and possibly even your locale, depending on the type of services and products you provide. The use of such keywords will help your content rank high on search engine results pages. Highly-ranked website pages will lure in target customers, provide them with captivating content and ultimately lead to a considerable bump in conversions.

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Guest Blogging is the X Factor of Your Content Marketing Strategy

30 May

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Guest blogging is one of the most underrated forms of inbound marketing. Most companies assume that posting social media content, updating their website, and adding content to their blog every couple of weeks will suffice. Though these are solid inbound marketing strategies, they will be greatly enhanced with the addition of guest blog posts.

The Exposure Your Business Needs

Guest blog posts strategically placed on handpicked websites can work wonders for your business. Though many question whether guest blog posts have any sort of effect on the target audience, the evidence proves they really do steer traffic to the author’s website. This is especially true when the guest blog post contains intriguing content. Most people think of guest bloggers as experts who donate their time and effort to another website because they have an abundance of expertise, advice and insight. Such a perception automatically triggers immediate respect. Those who read or even skim the guest blog post will be inclined to click the hyperlink to your website and/or social media. The key is that the guest blog post gets your name and your business in front of people who have already expressed an interest in your products and/or services. This is the vitally important exposure your business needs to increase traffic to your site and social media platforms. These visits will gradually turn into the conversion of customers, many of whom will do business with you across the long haul.

Guest Blogging Establishes You as an Expert

Part of the magic of guest blogging is that it portrays you and your company as a source of authority, and people respect those in an authoritative position. As long as your guest blog post contains meaningful content that helps the target audience in some manner, you will be respected. This respect leads to additional website/social media attention and consequently, more business.

If you do not have the confidence, time, or energy to craft high-quality blog posts that engage your target audience, do not fret! Outsource the work to content creation professionals so you have a steady stream of informative blog posts to publish in corners of the internet where your target audience is most likely to visit. The end result will be an enhanced perception of your company’s expertise, an increase in traffic to your website and a positive impact on your bottom line.

Time Your Guest Blog Posts in a Strategic Manner

Do not haphazardly publish guest blog posts across the web at any point in time. The timing of these posts’ publication is of critical importance. Release your guest blog posts in tandem with your social media pushes, on-page SEO efforts and the addition of original content to your website. These important pieces to the inbound marketing puzzle will work in unison to cast as wide of a net as possible and attract target prospects. Keep in mind that many such prospects will check out other aspects of your online presence as a means of gauging your company’s merit. Many will skim your social media pages, blog, website and beyond before making the decision to provide you with their business.

Guest Blogging is Cheaper Than Paid Ads

Sometimes it can make more sense to blog than to rely solely on paid online ads. The beauty of guest blogging is that it connects your business to parties that are already interested in what you offer. This important exposure connects you to those who can really add to your bottom line. The best part is that it is free. At worst, it will require that you provide the website owner with the opportunity to publish a guest blog on your own blog.

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