Content Marketing Strategies: Why Your Content May Not be Getting Traffic

26 Jul

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When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in these situations. In fact, you have to do a lot of thing right in order for that to happen. If you are not getting a lot of traffic on your content, all it may take is some revamping. Take a look at these common reasons why you may not be getting traffic and make adjustments as needed.

You Aren’t Making It Enticing

Is your title one that is clickable? Are you capturing the attention you want? If people are not drawn to the title, the description, or even the graphic, they will probably not even click on it. Even if they would find the content interesting once they got there, they are not getting to that point because the title or other information is not drawing them in. You want to make it impossible for them to keep scrolling and you can do that by starting with a clickable title.

You Haven’t Implemented SEO

If you want to get people looking at your content on Google or in another search engine, you have to make SEO a priority. Otherwise, you will never rank and people will go to other sources for the same or similar information. SEO can be a big learning curve but that doesn’t mean it is not worth it. In fact, it is usually more than worth it because it will help bring people in even if you are not trying to.

You Aren’t Speaking to Your Audience

One of the biggest mistakes that content marketers make is not taking the time to speak to their audience. Even if you get those first people to take a look at the content, if they are not the focus of it, they will not share it with others and your traffic will stop there. You need to make sure you are speaking to those people who are not only interested in the topic but can actually benefit from it.

You Haven’t Marketed It

If you do not already have some channels that you are using for marketing, how is anyone finding your content? If they do not know it is there, they will not come looking. You have to make sure that you market any new content so people can take a look and can continue to share it for you. Otherwise, the content will just it there with no traffic.

If you are making one of these common mistakes, it is easy to fix. Just take some time to revamp the content to make it more appealing and get it in the eyes of your target audience. You will see an increase of traffic in no time at all.

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Digital Marketing Tactics You May Have Forgotten

24 Jul

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Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by.

Digital Advertising

Digital advertising is a way that you can pay for your business to get into the minds of people who are already looking for a business like yours. A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time. You can also choose a budget that works for your business and if it is done the right way, you will see a great return on your investment.

Digital Signage

If you have a storefront, having signage is key. However, these days, you will not get noticed as easily if you do not go digital. The brilliance of digital signage is that the upfront cost is going to be the biggest hurdle but after that, you will spend minimal money on making sure it stays bright and visible for months and years to come. So you can put money in once and then just pay a little extra for your monthly electricity bill all while ensuring people are not driving right by you.

Search Engine Optimization (SEO)

SEO is one of those building blocks that are necessary if you are going to be successful online. You need to be able to make sure that your target audience can find you online even if you are not focusing on finding them. While SEO can be difficult to master in the beginning, it can pay off exponentially in the long run. And the best part? It continues to work for you even if you stop putting in a lot of time developing it after you are established.

Social Media Marketing

Social media marketing is huge right now but if you are focusing in on other digital marketing tactics, you do not want this one to fall behind. People love social media and you want to make sure that you continue to cultivate those relationships and have a strong presence online in this arena. There are also so many tools out there that can allow you to automate what you are already doing so you don’t have to spend a ton of time doing it every day so you can see results.

If you continue to use these tactics, you will be able to continue getting visibility both online and offline in a digital manner. There are a lot of businesses that forget about these basic tactics and you do not want to be the next one to do so. When planning your digital marketing, be sure to incorporate these classics for success.

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What is the Inverted Pyramid?

19 Jul

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The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style and show you why it is a great option for much of your content–especially blogs and less formal articles.

What is the Inverted Pyramid?

Put simply, the inverted pyramid approach is a writing style that means that the most important information is used as your lead. You build a strong base, fill with facts and figures and follow up with the least important details (or fluff, if you will.) The style is meant to pull visitors in and catch them quickly. It’s excellent for short, punchy pieces that need to make an impact quickly.

Why Use the Inverted Pyramid?

Consider these benefits to this writing style:

  • Quick facts draw readers in and keep them engaged.
  • Anyone scanning the document will get the most important facts from the piece.
  • It’s easy to formulate.

One worry that you may have about using the inverted pyramid style is that it takes away your personality when writing. The reality is that this simply isn’t the case. It is possible to put just as much personality and zing into any piece as you want–you’re just changing the way you format it.

Getting familiar with the inverted pyramid method takes a little time, but it can be well worth it. Why not experiment by writing your next piece in this “conclusion-first” method and see how it works for you? You may be surprised by how effective it can be!

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Making Customer Surveys Great Again

17 Jul

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Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make them great again!” What could be better than that?

  • Do Your “Pre-Search” – Instead of asking your customers for all the information, dig into that information you already have on file (big data, anyone?) and utilize it. When you already know the basics about your customers, you have a better idea about the right questions to ask and you’ll get better, more useful responses.
  • Avoid the Yes or No – Yes and no questions are no fun to answer and really don’t give you a lot of insight. Ask questions that give your customers a chance to share their feelings and beliefs. You’ll get deeper insight and avoid boredom.
  • Offer an Incentive – While you can’t always give a big reward for completing a simple survey, sometimes a small incentive is all it takes to make your customers feel good about participating in your research project. One bonus is that if you offer a discount code, for example, is that you may gain some extra business from your survey too, so it becomes a win-win scenario.
  • Make the Survey Easy to Access – Don’t choose a survey program that requires the user to download an app or a specific web browser. Instead choose something that is easy to access from phone, tablet or computer. When you do this, it is much more likely that your user will follow through and complete the survey while it is on the brain.
  • Make Things Light Hearted – While you want to take things seriously, don’t be afraid to be a little light-hearted too. Don’t take things too seriously and your customers will respond with their willingness to participate.

Surveys may not be anyone’s favorite thing, but they are a very important part of the marketing cycle. By utilizing them carefully, and only as needed, you can get that much-needed data and build your future marketing campaigns in a way that allows you succeed—even in a highly competitive marketplace.

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Is There Video Beyond YouTube?

12 Jul

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When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. However, there are certainly other video hosting websites that exist. In fact, there are certainly occasions where an alternative site may make more sense for a certain video or series of videos. If you’re looking at video hosting platforms, you’ll want to check out these Youtube alternatives. As of mid summer, 2018, these are all active and viable options.

  • Vimeo – Founded in 2004, Vimeo is a long-standing video sharing site. You can monetize through Vimeo and you may be surprised to find that Vimeo was actually the first site to offer HD video. While not quite as large as Youtube, Vimeo is a big site with many different alternatives including paid and free options. If you’re looking to pull away from Youtube, but you don’t want to mess with anything too small and unreliable, Vimeo may be a good alternative.
  • Wistia – Wistia boasts that it is the simplest video platform. For companies just getting into video sharing, Wistia may be a good choice. There are not nearly as many options and features on Wistia as there are with Youtube (or even Vimeo) but there are plenty of options to help you get started. You can get started for free, and there are options for monetizing your content.
  • Facebook – Yes, Facebook is a possible place for hosting content. However, there is not currently an option for monetizing your content. However, if you just want to share a video now and then, without any worry about monetization, Facebook may be a simple solution for business owners.
  • Vzaar – Vzaar is a “high-end” video hosting site. They offer paid options to help you protect your hosted videos. While this may not be the best choice for small businesses just getting started, it can be a good choice for companies that are tired of losing content to competitors or overseas thieves.

No matter which host you choose, just remember–video is a great option for marketing and customer outreach of all types today. Make sure you take advantage of this excellent way to connect with your customers, employees and even the world at large through social sharing.

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